New Sponsorship for 20th Anniversary

The NLL turns 20 this season. So what do you give a Pro lacrosse circuit for its 20th B-day? A new logo and the announcement of a new sponsorship deal with a major shoe company! Not bad for a league that when it was started was called the Eagle Pro Box Lacrosse League. That league started some 20 years ago consisted of only 4 teams in the Mid-Atlantic area who played a total of 6 (that's right 6) games in a season. The name was changed again to the the Major Indoor Lacrosse League and then finally changed to the NLL in 1989. The league has evolved from its humble beginnings to a cross continental, multinational sport now comprised of 11 teams playing over roughly a baker's dozen games a season. Teams are now home in major arenas from Oregon to Arizona to Toronto to the Canadian Rockies.
Besides a new logo, the NLL has received financial support from Reebok as the new major sponsor of the sport. As listed in a previous blog of mine, Reebok and the NLL have officially announced the new deal. Teams will now wear nothing but Reebok gear, including helmets, shoes, jerseys, hats, t-shirts and every other form of shoe or apparel you could think of. A spokesman for Reebok said, "Our partnership with the NLL represents a huge opportunity for Reebok to enter the sport of lacrosse. Lacrosse is the fastest growing sport with today's youth, and our new agreement with the NLL provides Reebok with the platform to reach this target consumer by demonstrating the performance attributes of our products at the highest level of play. Our agreement with the NLL shows our deep commitment to the lacrosse player, coach and fan." Exciting news for lacrosse fans as it seems the sport is getticredibilityity and support like other professional leagues. Next up for lacrosse..Lets get a national broadcasting agreement.






